In the winter of 1994, Midwest Motor Vehicles, Inc. in Madison, WI started distribution with the Qingqi line of scooters. At the time, virtually no companies were importing and distributing powersports products from China or Taiwan. They knew the powersports industry operated on slim margins, and products from China would give them an opportunity to offer dealers much bigger margins than they were accustomed to. They also knew the keys to success in this industry were service and quality. If they were going to break down barriers and sell Chinese products in an industry largely dominated by the Japanese, they would have to provide quality products backed by some of the best service this industry has ever seen.

Much has changed since 1994. Midwest Motor Vehicles, Inc. kept its focus on quality and service and multiplied in size. The original office was too small, so Midwest Motor Vehicles, Inc. moved to larger location across town. The product line changed with the addition of new scooters as well as dirt bikes and ATVs, including the extremely popular Midwest Bobcat. Sales continued to climb with every year being better than the previous. Each year Midwest grew, adding more employees and expanding the parts department. Midwest also focused on developing strong relationships with the biggest and best manufacturers in China, Jianshe and Jincheng. As more and more importers jumped into the fray, Midwest fought them off by offering its dealers better quality, a bigger line of products and outstanding service and parts support.

What was an industry with very few importers of Chinese products has become an industry with an abundance of them. Many have come and gone barely surviving a single season. The lower prices and higher margins offered by Chinese products have forced competitors to adjust their pricing to remain competitive. Pocket bikes and pit bikes have become big sellers with the market becoming so flooded dealers and importers can compete only on price.

Today, Midwest Motor Vehicles, Inc. is the largest it’s ever been. We continue to focus on quality and service. The parts department is bigger than ever housing more than $2 million in inventory, quality is at an all-time high and the service is some of the best in the industry.

In June of 2005 Midwest Motor Vehicles, Inc. is going to unveil its newest product, one it believes will change the ATV market forever: the Mountain Lion 400 4x4.

To learn more about Jianshe, check out their website at www.jianshe.com.cn.

To learn more about Jincheng, check out their website at www.jincheng.com.

 

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